I’m Nikki, designer and founder of West End Muse.
I create bold, elevated brands and websites for creatives who want to stand out. My work blends clean visuals with intentional strategy—so your presence online feels as sharp as your vision.
the Founder
nikki foster
about
ST. Louis
KC
design
my sweet tuxedo cat!
the symbols of the city and its timeless design
bringing visions to life
My Muse?
I’m someone who’s always had a deep respect for the craft. I started designing because I couldn’t not — there’s something about translating ideas into visuals that click, especially when it’s for small businesses who care as deeply about their work as I do.
I’m St. Louis through and through — you’ll find me at Cardinals games in the summer and fully thriving once autumn hits. I love honest conversations And I love building something that feels like it couldn’t have come from anyone else but me.
What I value most? Clients who are all-in. Who care about aesthetic with intention. Who aren’t afraid to tell the truth and see potential — not just in their brand, but in me too. West End Muse is my second chapter, and it’s built on every lesson, every late night, and every ounce of purpose I’ve grown into along the way.
Nikki Foster
behind the business
whERE I STARTED
what I'm learning
where i'm going
I got my start 5 years ago behind the camera — building a photography brand from scratch with no plan, just drive. It wasn’t always polished, but it taught me how to work with real people, build from instinct, and make visuals that hit. West End Muse is the evolution: sharper, smarter, and built with intention.
My first business started with passion — and a lot of figuring it out as I went. There were missteps, missed deadlines, and lessons I didn’t see coming. But they shaped the way I work today. With a Marketing Management degree from SEMO and years of hands-on experience, I’ve learned how to pair creativity with structure. West End Muse is built on both — intentional design, thoughtful strategy, and a genuine drive to help small businesses grow with clarity and confidence.
I’m not building a business just to design — I’m building one to connect. I want West End Muse to be a space where relationships matter, creativity has weight, and brand awareness isn’t just pretty — it’s powerful. I’m growing with intention: investing in my education, refining my process, and staying accountable to the business I want to run. The goal is clear — to create work that supports small businesses, elevates their presence, and leaves them feeling seen, not sold to.
all about:
not about:
city vibes, summer nights at busch stadium, good time with friends and family, beautiful designs
cookie-cutter brands, bad communication, settling for less
